Advertising is adopted by every brand or business owner to promote his brand or business in the market place. There are various means of advertising your brand amongst which outdoor advertising is one. Outdoor advertising as the phrase itself suggests is any promotion activity of a brand which is carried out of home by using outdoor tools. Outdoor advertising which is also known as out of home or OOH advertising is different form home based advertising. In outdoor advertising, brand promotion is carried on with a wider approach or technique to reach out to the targeted customers. What differentiates outdoor advertising from home based ads is that outdoor ads provide persuasive viewership to its audiences because these ads cannot be switched off like home based ads such as television or radio commercials.
There are different means, arts and tools of communication. Advertising is one such art of communication that bridges the gap between the product and the consumer.






